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TRUE is an invitation-only luxury travel trade show that gathers the very best of the most authentic and high-end hospitality brands from Puglia and South Italy and the best selling travel advisors in the World.
Being part of TRUE means being part of a very private community of influential people and travel experts from diverse backgrounds: pure hospitality entrepreneurs and executive managers, highly recognised travel advisors, respected sales representatives and popular media, that share experiences, ideas and views of what is the present and the future of this exciting industry we call luxury travel.

Client since:



– Press Office

– Pr