Sky Kong | Pop up Experience with Drink Kong

For Principe Forte dei Marmi, Allumeuse developed a food & beverage consulting and brand positioning project with the goal of strengthening the hotel's identity and differentiating its offering within a highly competitive context.

The starting point was clear: not simply to expand the services, but to create an experience capable of generating desirability and relevance — going beyond the traditional stay. Not an addition, but an evolution of positioning.

From this vision, the partnership with Drink Kong was born — an internationally recognised name among the world's finest cocktail bars. Not an accessory collaboration, but a considered creative encounter, designed to bring two complementary centres of excellence into dialogue: hospitality and the culture of contemporary drinking.

From this, Sky Kong took shape — a pop-up hosted in the hotel's 67 Sky Lounge. A space that changes its nature: from panoramic terrace to destination. A place where the cocktail becomes a language, and the experience is built through atmosphere, rhythm, and identity.

Allumeuse's work focused on making this collaboration coherent and recognisable: from concept definition to narrative construction, through to the integration of the experience within the hotel's overall offering. The partnership becomes a positioning tool, capable of reframing the perception of the brand.

The result is a high-impact project that generated significant visibility and appeal: 32 media features, the involvement of 20 content creators, and a combined reach of 39 million people.

A project in which food & beverage consulting translates into identity, and collaboration becomes strategic leverage.