Our Service

We offer services which are able to attract, involve and capture consumers creating experiences, writing stories and generating emotional connections. Our strategic vision and the capacity to seize every single business opportunity is the best guarantee of success of an integrated communications project. We agree together on the best way to initiate our collaboration:

Strategic consulting
Brand and product launches
Brand and product positioning
Search for partners and management of the negotiations
Press Office
Media strategy and implementation
Advertising campaign planning
Press visits and travel and product presentation
Creativity
Creative direction
Advertising campaign production
Company visual identity
Strategic consulting
Brand and product launches
Brand and product positioning
Search for partners and management of the negotiations
Press Office
Media strategy and implementation
Advertising campaign planning
Press visits and travel and product presentation
Creativity
Creative direction
Advertising campaign production
Company visual identity
PR
Reputation of the brand
History of the brand
Wedding destination communication
Digital & Social Media
Website and e-commerce
Social media strategy and management
Marketing and Digital PR Influencers
Events and Production
Creation and development of strategic content
Event planning and production for press, trade and consumers
Guest list management
Offline and online communication and promotion
PR
Reputation of the brand
History of the brand
Wedding destination communication
Digital & Social Media
Website and e-commerce
Social media strategy and management
Marketing and Digital PR Influencers
Events and Production
Creation and development of strategic content
Event planning and production for press, trade and consumers
Guest list management
Offline and online communication and promotion
We are a luxury & Lifestyle brand Communications Agency

with an international vision

We are a communications, consulting and PR agency focused in different lifestyle contexts: fashion, food and wine, hospitality and even destination weddings. Our strategic and creative vision combined with a passion for challenges has helped us over time to understand in advance new dynamics in the market, which gives us a series of unique skills.

We help you to reach your goals by exploring markets and discovering trends in communications; we try to give our clients all the professional tools they require to reach high level results with regard to international visibility, in addition to helping international brands who want to position themselves in the Italian market. Our strategic vision and ability to grab every single opportunity are the main guarantees of success for any integrated communication project. We differentiate ourselves by the transversal way in which we work in the world of communication and PR and by providing synergy between fashion, haute cuisine and top level hospitality, through an active dialogue and efficient multisector networking.

With offices in Milan, Florence and Siena and a partner relationship in New York we are able to develop communication campaigns that have strong international impact.

We are a luxury & Lifestyle brand Communications Agency

with an international vision

We are a communications, consulting and PR agency focused in different lifestyle contexts: fashion, food and wine, hospitality and even destination weddings. Our strategic and creative vision combined with a passion for challenges has helped us over time to understand in advance new dynamics in the market, which gives us a series of unique skills.

We help you to reach your goals by exploring markets and discovering trends in communications; we try to give our clients all the professional tools they require to reach high level results with regard to international visibility, in addition to helping international brands who want to position themselves in the Italian market. Our strategic vision and ability to grab every single opportunity are the main guarantees of success for any integrated communication project. We differentiate ourselves by the transversal way in which we work in the world of communication and PR and by providing synergy between fashion, haute cuisine and top level hospitality, through an active dialogue and efficient multisector networking.

With offices in Milan, Florence and Siena and a partner relationship in New York we are able to develop communication campaigns that have strong international impact.

More than just a Team

We combine the experience of a big agency with the energy, personal involvement and scrupulous attention to provide a tailor made and detailed service.

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Alessandra Montana
CEO & Founder
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Specialized in Corporate Communications with a Masters degree in Business Management and Strategy, I was Director of External and Institutional Relations within various top level international industrial groups both in the Fashion and renewable energy sectors. For 8 years, I was Communications Director for Moncada Energy- the fifth largest private producer of renewable energy in Italy – dealing with financial operations, the most important of which was the joint venture with the Swiss company Alpiq as well as image building and stakeholder relations on a global level. For years, I was responsible for the development of CSR through Fondazione AgireInsieme; for which I initiated various projects for a more sustainable metropolitan development. From 2013 to 2016, I worked as a communications and marketing consultant in luxury hotels and top ranked restaurants. In 2016, using all the experience I had gathered, I founded Allumeuse and its highly professional team which aims to create a new and transversal style of communication across different sectors. My main responsibility is to develop the strategy that links the image of a company to its real value in the market and its PR and networking activities.

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Gregorio Tozzi
General Manager
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As a management engineer specialized in the control and development of companies in the luxury and private air transport sectors, I held top positions within international companies, with a specific role in business and marketing strategy. After years in the world of private air transportation – where I learned the real meaning of networking – I continued my path in the high-net-worth world as project manager in catering and vineyards working on various projects to then return in 2009 to an aero-taxi company where I was Business Development Manager for Southern Europe. From 2014 -2016, I was a business consultant for luxury hotels in addition to being the Executive Director of a Foundation with an important art collection, a role in which I learned to appreciate the world of collectors and renowned galleries. In 2016, my path overlapped with Allumeuse, an agency with which I work across various new business projects, working coherently and in a transversal way across the diverse segments of the contemporary lifestyle market.

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Giuseppe Ceccarelli
Creative Director
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As a journalist specializing in fashion and costume, my career spans from the web to print and television. I began my career with CNN Style and then went on to Class and Condé Nast publishing houses where I was fashion editor at Men’s Vogue magazine for seven years. From 2011 to 2017, I was a freelancer and worked as Casting Director for various national and international magazines such as Prestige HK, Esquire Middle East, Gentleman, and Essential Homme. In addition, I was a consultant for various fashion brands like Corneliani, Dirk Bikkemberg, Boglioli, Tom Rebl, Louis Vuitton and Fendi. I have also participated in two talent shows: Holland Next Top Model, as a guest casting director, and Top Model on the Road, a talent show from the renowned Chinese Guanxi TV group, as a member of the jury. I have written two books on male fashion published by White Star: Male Elegance and New Dress Code- the rules of men’s fashion today. In 2017, following my passion for food and hospitality, I joined Allumeuse Communication as Creative Director.

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Luigi Pugliese
Chief Operating Officer
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Graduated in Business Economics with a specialization in corporate marketing. Right from the start, I had a great passion for publishing, which was the subject of my dissertation and my desired path for the years to follow. I worked for Il Sole 24 ORE and De Agostini Rizzoli dealing with marketing, product development and sales initiatives. In 2003, I joined Condé Nast Publishing where I had the opportunity to work with the most forward-thinking Editors in Chief in the publishing market. Over the years, I have taken on the role of Advertising Manager and Editorial Coordinator for Vogue Gioiello, CNTraveller, GQ Italia and L’UOMO Vogue, creating multi- channel projects, physical and digital events, and establishing relationships with all stakeholders.

The desire to bring my experience gained in media companies into the corporate world became a reality when I met Alessandra, Gregorio and Giuseppe, who represent the 3 pillars of Allumeuse’s values: Passion, Management and Creativity. In the role of Chief Operating Officer, I will try to bring my mantra: listen, understand, and translate needs into projects..

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Azzurra Casini
Strategic Director
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After graduating in Linguistic and Cultural Mediation and a Master in Marketing and Corporate Communication I start working at Castiglion del Bosco, where I take my first steps in what will later become my area of ​​specialization and my great passion, luxury hospitality . In the 14 years spent in Massimo Ferragamo’s estate I had the privilege of working with the greatest leaders of the international hotel industry, taking on the role of Marketing Manager over the years. In 2015, the arrival of Rosewood Hotels and Resorts® allowed me to get acquainted with the dynamics of an international ultra-luxury hotel collection, managing all aspects of internal and external communication of the resort as Director of Communications. In 2021, the need for new challenges leads me to undertake a communication project for Brunello di Montalcino. Meanwhile, observing the great goals achieved by Alessandra and Gregorio with Allumeuse, I increasingly felt that what I wanted was to work in an agency where my passions converge, bringing my wealth of experience. Luxury hospitality, haute cuisine, relationships, communication and a heterogeneous, cohesive and passionate group made up of great professionals. This is what I found in Allumeuse, where, as Strategic Director, I am in charge of the creation of strategic communication and marketing plans while supporting the development of the client portfolio.

We are working with

Our clients

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Six Senses

Travel & Hospitality

Six Senses

Travel & Hospitality
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Six Senses Crans-Montana

Travel & Hospitality

Six Senses Crans-Montana

Travel & Hospitality
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Bianca sul Lago

Travel & Hospitality

Bianca sul Lago

Travel & Hospitality
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Small Luxury Hotels

Travel & Hospitality

Small Luxury Hotels

Travel & Hospitality
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Palazzo Talia

Travel & Hospitality

Palazzo Talia

Travel & Hospitality
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Altesino

Food & Wine

Altesino

Food & Wine
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Caparzo

Food & Wine

Caparzo

Food & Wine
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Be.Come

Event & Destination

Be.Come

Event & Destination
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Charleston

Food & Wine

Charleston

Food & Wine
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Briglia 1949

Fashion & Design

Briglia 1949

Fashion & Design
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Latorre

Fashion & Design

Latorre

Fashion & Design
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Savoir Studio

Fashion & Design

Savoir Studio

Fashion & Design
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Argiano

Food & Wine

Argiano

Food & Wine
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Sapaio

Food & Wine

Sapaio

Food & Wine
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PS Ristorante

Food & Wine

PS Ristorante

Food & Wine
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Villa Petriolo

Travel & Hospitality

Villa Petriolo

Travel & Hospitality
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Lupaia

Travel & Hospitality

Lupaia

Travel & Hospitality
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Borgo Scopeto

Travel & Hospitality

Borgo Scopeto

Travel & Hospitality
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Ruffino

Food & Wine

Ruffino

Food & Wine
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Faloria

Travel & Hospitality

Faloria

Travel & Hospitality
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Art Hotel Villa Fiorella

Travel & Hospitality

Art Hotel Villa Fiorella

Travel & Hospitality
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Chapter

Travel & Hospitality

Chapter

Travel & Hospitality
Image

TRUE

Event & Destination

TRUE

Event & Destination
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Myconian Collection

Travel & Hospitality

Myconian Collection

Travel & Hospitality
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Monteverdi

Travel & Hospitality

Monteverdi

Travel & Hospitality
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Canne Bianche

Travel & Hospitality

Canne Bianche

Travel & Hospitality
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Alidays

Event & Destination

Alidays

Event & Destination
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Principe Forte dei Marmi

Travel & Hospitality

Principe Forte dei Marmi

Travel & Hospitality
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Castel Hörtenberg

Travel & Hospitality

Castel Hörtenberg

Travel & Hospitality
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Boutique Hotel Stresa

Travel & Hospitality

Boutique Hotel Stresa

Travel & Hospitality
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Grand Hotel Parker's

Travel & Hospitality

Grand Hotel Parker's

Travel & Hospitality
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Bellevue Syrene

Travel & Hospitality

Bellevue Syrene

Travel & Hospitality
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Limu

Food & Wine

Limu

Food & Wine
Image

Peperosa

Food & Wine

Peperosa

Food & Wine
Image

Osteria le Logge

Food & Wine

Osteria le Logge

Food & Wine
Image

Travelux

Event & Destination

Travelux

Event & Destination
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Sabelle Atelier

Fashion & Design

Sabelle Atelier

Fashion & Design
Image

Re Santi e Leoni

Food & Wine

Re Santi e Leoni

Food & Wine

We are working with

Our clients

Image

Six Senses

Travel & Hospitality

Six Senses

Travel & Hospitality
Image

Six Senses Crans-Montana

Travel & Hospitality

Six Senses Crans-Montana

Travel & Hospitality
Image

Bianca sul Lago

Travel & Hospitality

Bianca sul Lago

Travel & Hospitality
Image

Small Luxury Hotels

Travel & Hospitality

Small Luxury Hotels

Travel & Hospitality
Image

Palazzo Talia

Travel & Hospitality

Palazzo Talia

Travel & Hospitality
Image

Altesino

Food & Wine

Altesino

Food & Wine
Image

Caparzo

Food & Wine

Caparzo

Food & Wine
Image

Be.Come

Event & Destination

Be.Come

Event & Destination
Image

Briglia 1949

Fashion & Design

Briglia 1949

Fashion & Design
Image

Latorre

Fashion & Design

Latorre

Fashion & Design
Image

Savoir Studio

Fashion & Design

Savoir Studio

Fashion & Design
Image

Argiano

Food & Wine

Argiano

Food & Wine
Image

Sapaio

Food & Wine

Sapaio

Food & Wine
Image

PS Ristorante

Food & Wine

PS Ristorante

Food & Wine
Image

Villa Petriolo

Travel & Hospitality

Villa Petriolo

Travel & Hospitality
Image

Lupaia

Travel & Hospitality

Lupaia

Travel & Hospitality
Image

Borgo Scopeto

Travel & Hospitality

Borgo Scopeto

Travel & Hospitality
Image

Ruffino

Food & Wine

Ruffino

Food & Wine
Image

Faloria

Travel & Hospitality

Faloria

Travel & Hospitality
Image

Art Hotel Villa Fiorella

Travel & Hospitality

Art Hotel Villa Fiorella

Travel & Hospitality
Image

Chapter

Travel & Hospitality

Chapter

Travel & Hospitality
Image

TRUE

Event & Destination

TRUE

Event & Destination
Image

Myconian Collection

Travel & Hospitality

Myconian Collection

Travel & Hospitality
Image

Monteverdi

Travel & Hospitality

Monteverdi

Travel & Hospitality
Image

Canne Bianche

Travel & Hospitality

Canne Bianche

Travel & Hospitality
Image

Alidays

Event & Destination

Alidays

Event & Destination
Image

Principe Forte dei Marmi

Travel & Hospitality

Principe Forte dei Marmi

Travel & Hospitality
Image

Castel Hörtenberg

Travel & Hospitality

Castel Hörtenberg

Travel & Hospitality
Image

Boutique Hotel Stresa

Travel & Hospitality

Boutique Hotel Stresa

Travel & Hospitality
Image

Grand Hotel Parker's

Travel & Hospitality

Grand Hotel Parker's

Travel & Hospitality
Image

Bellevue Syrene

Travel & Hospitality

Bellevue Syrene

Travel & Hospitality
Image

Limu

Food & Wine

Limu

Food & Wine
Image

Charleston

Food & Wine

Charleston

Food & Wine
Image

Peperosa

Food & Wine

Peperosa

Food & Wine
Image

Osteria le Logge

Food & Wine

Osteria le Logge

Food & Wine
Image

Travelux

Event & Destination

Travelux

Event & Destination
Image

Sabelle Atelier

Fashion & Design

Sabelle Atelier

Fashion & Design
Image

Re Santi e Leoni

Food & Wine

Re Santi e Leoni

Food & Wine

Editorial

Image module