Latorre People

For LATORRE, Allumeuse Studio developed a content creation and digital PR strategy with a precise goal: to translate the brand's craftsmanship into a contemporary language capable of generating relevance within the Italian landscape.

The project began with a reflection: craftsmanship, on its own, is not enough to tell its own story. It must be translated, activated, brought into dialogue with the present — not as a declared value, but as an experience to be shared.

From this emerged an editorial storytelling approach designed for media, built over time through bespoke content, targeted interviews, and an ongoing dialogue with publications and stakeholders. A progressive effort, shaped by relationships and precision, in which every placement contributes to building a coherent and recognisable image.

Within this journey, Latorre People was born — a digital PR project that shifts the narrative from product to people. Not ambassadors, but affinities. Not representation, but resonance.

Figures such as Francesco Missoni, Gabriele Gorelli, and Ariel Hagen become part of a narrative system in which the brand's values — elegance, dedication, innovation — emerge through real stories, weaving naturally into LATORRE's sartorial tradition.

The result is a media presence built over time: more than 190 features across Italian trade and lifestyle publications, and a positioning that is stronger, more authoritative, and unmistakably contemporary.

A project in which content does not accompany the brand — it defines it.