Marie Claire | Masseria Calderisi | Special shooting – Cover

For Masseria Calderisi, Allumeuse Communication developed an editorial and press office project with the goal of building an authoritative international positioning, transforming a destination with limited exposure into a relevant and recognisable narrative.

The starting point was not visibility, but language. Not simply to secure media coverage, but to construct a narrative capable of conveying the identity of the place through a coherent and distinctive editorial perspective.

From this vision, the collaboration with Marie Claire and MC2 was born — activated and developed by Allumeuse as a structured editorial project. Not a single feature, but a content system designed to operate across multiple layers.

The project took shape through the creation of two dedicated cover stories, accompanied by photographic shoots and in-depth editorial content. Two complementary narratives, built to explore the masseria from different perspectives: on one side, its aesthetic and visual power; on the other, its experiential and cultural dimension.

Allumeuse worked as a curatorial director, bringing the place into dialogue with the language of fashion and contemporary publishing. The masseria becomes a narrative setting: not merely a backdrop, but an active participant in the story, capable of generating its own imagery and imagination.

The result is a highly qualified visibility and a broader positioning: Masseria Calderisi emerges not only as a travel destination, but as a cultural space capable of engaging an international audience.

A project in which editorial work does not amplify the brand — it interprets it. And makes it matter.