Home - Allumeuse PR & Communication | Communication agency Milan

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Strategic Communication

with an international vision

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Travel & Hospitality

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Food & Wine

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Fashion & Design

Strategic consulting

– Brand and product launches
– Brand and product positioning
– Search for partners and management of the negotiations

We help companies to grow using innovative marketing and communication tools, thereby adding value for the brand. We work on its positioning to establish the strategic path within a lifestyle context to increase its visibility, recognition and appeal.

Press office

– Media strategy and implementation
– Advertising campaign planning
– Press visits and travel and product presentation

We develop networks with journalists, celebrities, influencers and opinion leaders with the aim of generating visibility for our clients. We coordinate media relationships- on and offline – implementing national and international PR strategies.

Creativity

– Creative direction
– Advertising campaign production
– Company visual identity

We understand how to translate Brand values into a company image able to communicate in a clear and original way. The definition of the logo, the lettering, institutional colours, a recognisable photographic style and an appropriate tone of voice all contribute to create the perfect company image. We focus on the uniqueness of our clients through the creation and production of cross media which are perfectly in line with the positioning, DNA and brand style to underline the values and make it desirable.

– Reputation of the brand
– History of the brand
– Wedding destination communication

We believe in PR as an engine of efficient business growth and as an integral component
of the marketing mix. To generate brand awareness, incentivise and convert sales, influence relevant market opinions by leveraging the image, are the objectives of a PR strategy . Together with you, we define and structure our strategic partnership, identify the high profile opportunities with complementary brands to generate new opportunities and increase the value of the brand.

Digital & Social Media

– Website and e-commerce
– Social media strategy and management
– Marketing and Digital PR Influencers

The original analysis and definition of the objectives allows us to define the editorial planning, to create the content, graphics, photography, video and social media adv based on the specific requirements. The Digital PR department works in close contact with the Media Relations office to produce cross media communication plans that are both innovative and effective. We develop websites, landing pages, optimised web platforms for user experience of the visitor and we also provide the editorial line in SEO perspective for an easy dialogue in social media and to be usable online.

Events and Production

– Production of press, trade and wedding events
– Creation and management of guest list
– Event planning, design, production, management and promotion

We are a communications, consulting and PR agency focused in different lifestyle contexts: fashion, food and wine, hospitality and even destination weddings. Our strategic and creative vision combined with a passion for challenges has helped us over time to understand in advance new dynamics in the market, which gives us a series of unique skills.

We help you to reach your goals by exploring markets and discovering trends in communications; we try to give our clients all the professional tools they require to reach high level results with regard to international visibility, in addition to helping international brands who want to position themselves in the Italian market. Our strategic vision and ability to grab every single opportunity are the main guarantees of success for any integrated communication project. We differentiate ourselves by the transversal way in which we work in the world of communication and PR and by providing synergy between fashion, haute cuisine and top level hospitality, through an active dialogue and efficient multisector networking.

With offices in Milan, Florence and Siena and a partner relationship in New York we are able to develop communication campaigns that have strong international impact.

Alessandra Montana

CEO & Founder

Specialised in Corporate Communications with a Masters degree in Business Management and Strategy, I was Director of External and Institutional Relations within various top level international industrial groups both in the Fashion and renewable energy sectors.
For 8 years I was Communications Director for Moncada Energy- the fifth largest private producer of renewable energy in Italy – dealing with financial operations, the most important of which was the joint venture with the Swiss company Alpiq as well as image building and stakeholder relations on a global level. I was responsible over a number of years for the development of CSR company projects for Fondazione AgireInsieme for which I initiated various projects for sustainable metropolitan development. From 2013 to 2016 I worked as a communications and marketing consultant in luxury hotels and top ranked restaurants. In 2016, using all the experience I had gathered, I created Allumeuse and its highly professional team which endeavours to create a new and transversal style of communication across different sectors. My main responsibility is to the strategy that links the image of a company to its real value in the market and its PR and networking activities.

hospitality - communication agency Milan

Giuseppe Ceccarelli

Creative Director

As a journalist specialising in fashion and costume, my career spans the web to print and television. I began my career with CNN Style and then went on to Class and Condé Nast publishing houses where I was fashion editor for seven years on Men's Vogue magazine. From 2011 to 2017 I was a freelancer and worked as Casting Director for various national and international magazines such as Prestige HK, Esquire Middle East, Gentleman and Essential Homme. In addition I was a consultant for various fashion brands like Corneliani, Dirk Bikkemberg, Boglioli, Tom Rebl, Louis Vuitton and Fendi. I have also participated in two talent shows: Holland Next Top Model ,as a guest casting director, and Top Model on the Road, a talent show from the re-knowned Chinese Guanxi TV group, as as a member of the jury. I have written two books on male fashion published by White Star: Male Elegance and New Dress Code- the rules of men's fashion today. In 2017, following my passion for food and hospitality, I joined Allumeuse Communication as Creative Dirctor.

Gregorio Tozzi

Chief Operating Officer

As a management engineer specialised in the control and development of companies in the luxury and private air transport sectors I held top positions within international companies, with a specific role in business and marketing strategy. After years in the world of private air transportation where I learned the real meaning of networking, I continued my path in the high net worth world as project manager in catering and vineyards working on various project to then return in 2009 to an aero-taxi company where I was Business Development Manager for Southern Europe. From 2014 -2016 I was a business consultant for luxury hotels in addition to being the Executive Director of a Foundation with an important art collection, a role in which I learned to appreciate the world of collectors and reknowned galleries. In 2016 my path overlapped with Allumeuse, an agency with which I work across various new business projects, working coherently and in a transversal way across the diverse segments of the contemporary lifestyle market.

destination - communication agency Milan

Luigi Pugliese

Account Director

Graduated in Business Economics with a specialisation in corporate marketing. Right from the start I had a great passion for publishing, which was the subject of my dissertation and my desired path for the years to follow.

I worked for Il Sole 24 ORE and De Agostini Rizzoli dealing with marketing, product development and sales initiatives. In 2003 I joined Edizioni Condé Nast where I had the good fortune to work with the most forward-thinking editors in the publishing market. Over the years I have taken on the role of Advertising Manager and Editorial Coordinator for Vogue Gioiello, CNTraveller, GQ Italia and L’UOMO Vogue, creating multi-channel projects, physical and digital events, and establishing relationships with all stakeholders.

The desire to bring my experience gained in media companies into the corporate world became a reality when I met Alessandra, Gregorio and Giuseppe, who represent the 3 pillars of Allumeuse’s values: Passion, Management and Creativity. In the role of Account Director I will try to bring my mantra: listen, understand and translate needs into projects.

Rossella Natale

Digital Media Strategist

I began my studies by graduating in Styling & Creative Direction at the Istituto Marangoni in Florence. Always interested in contemporary aesthetics, I started communicating with images by publishing and writing for magazines such as i-D and Cap74024. Passionate about new technologies, I have focused my career on the study of Artificial Intelligence, participating in the Venice Biennale 2021 with my work combining Deep Learning and my other passion, contemporary art. At Allumeuse I deal with Digital strategies and social contamination: from the image of our clients’ channels to the selection of Influencers & KOLs.

Cristina Luque Torres

Pr & Press Officer

After graduating with a law degree in Spain, I decided to specialise in my great passion: communication. For that reason in 2016 I transferred to Milan where I attended the Fashion Institute of Communication and Management and received a Masters degree. Following that I worked for various agencies in classical PR, Events organization and digital PR. My passions have always been fashion and cuisine so I found in Allumeuse the perfect combination. I am responsible for PR and media relations there.

Chiara di Prata

Creative and Visual Designer

My academic path started in the fashion field as a technical stylist. I then graduated in Graphic Design & Multimedia at the L.A.B.A Academy and finally received a Masters Fashion and Luxury Brand Management degree at the Marangoni Institute, acquiring skills in the business area and luxury and fashion market sectors. In my previous experience I had various roles thanks to contrasting crossover skills. From photography to graphics (editorial, print and the web), video editing to illustration, from post production of images to copywriting to coordinated imaging. At Allumeuse I develop visual materials so as to create an immersive experience and communicate messages in the most effective way possible. Attention to detail and the capacity to think outside the box in addition to a vivid imagination make the difference to my work.

Marina Ciancaglini

Account & PR

I was blessed to turn a passion into a career.
After a degree in humanities, I specialised with a master’s degree in marketing and management of wine companies. Since then I have been working in the wine sector, first in major Tuscan wineries and then as a consultant, dealing with food and wine communication, press office and event organisation. I am also a freelance journalist and have collaborated with sector magazines, both on paper and online, thanks also to my nature as a serial taster, which has made me travel miles to discover wineries and territories.
For Allumeuse, as Account & PR, I deal with projects in the food & wine sector, taking care of wine companies in particular, both in strategic terms and in relations with the press.

Marco Bottarel

Web Designer

Veneto by birth and Florence by adoption, I am a web designer specialized in development static and dynamic websites. I achieved my professional skills at the International School of Comics in Florence where I learned not only 3D animation but I developed logography and corporate identity projects. I always approach my work with passion and professionalism. My goal is always to give the best solution based to the customer’s needs by taking care of the website in every small detail.

Alexandra Becatti

Travel Designer

Following studies in languages and foreign literature, I began to work in a boutique hotel in Siena and went from receptionist to Director. They were important and formative years in the tourist trade for me where I learned to understand the dynamics of front and back office, dealing with tour operators and international agencies where their maximum satisfaction remained the primary objective. With this experience under my belt I started my own tour operation, specialising in the international luxury market and proposing unique itineraries and exclusive niche products. I attend travel sector trade fairs and events in Italy and abroad and with the same meticulous approach, select new tailor made products to offer-my high level clients. I organise events with passion, creativity and professionalism. I love to travel and meet people from all over the world and in Allumeuse I am the perfect person to organise your events and tailor-made travel.

Virgina Cademartori

USA Partner

Virginia Cademartori was born and raised in Italy where she graduated university with a degree in Media Science.
In January 2011, Virginia arrived in New York and started working at Sally Fischer Public Relations, a boutique
agency where she mainly dealt with clients in the luxury, hospitality, entertainment and business field.
In 2016, Virginia moved to work in house for an Italian fashion brand, where she stayed for 2 years, building
relationships with journalists, taking care of press days and fashion shows.
After the time spent in-house, Virginia decided to begin a career as freelancer and expanded her experience in
the hospitality and entertainment fields. At Allumeuse she manages relationships with media, KOL’s and key stakeholders in the US market.

Raoul Beltrame

USA Partner

Born in France in 1980 and grew up in Verona, Italy. He studied videography at "Accademia Nazionale del Cinema"
in Bologna, and later focused on photography with an extensive study under Hollywood Celebrity photographer
Greg Gorman, where he learned the fundamentals of light and technique.
His work has been featured in international publications such as Marie Claire Mexico, Vogue Italy, GQ ITaly,
Departures, InStyle, First Magazine and others. At Allumeuse he manages relationships with media, KOL’s and key stakeholders in the US market.